Great coaches just want to help people. Great clients just want to be helped and are ready to do the work. It should be a match made in heaven. So why is it so hard for good, ethical coaches to find paying clients and for clients of online programs to get the results they wanted?
In my experience most coaches are taught to go looking for clients who can already put down $3-$10K on a group program and not to waste their time and skills on those without such financial capability? The premise being that if you don't have $10K expendable income then you're somehow defective?
Often the coach finds someone already crushing it and takes a nice piece of the credit when they crush a little harder with their help. Which is a great win-win don't get me wrong. But this isn't the only demographic who can benefit from what coaches can give.
On the flip-side, it's so easy for coaches to blame clients for lack of results or lack of engagement (and therefor lack of results). This is something that I see happening in the industry a lot right now. (Of course there are some awesome providers out there providing an incredible service but many aren't and they don't seem to care a whole lot).
So when the coach is not taking a generous portion of accountability for client outcomes, he/or she doesn't question why or how they can do better next time (let alone apologise for not being able to help). So long as they're good enough marketers and salespeople to sell enough people into their programs to "prove" that their system works...then they're set.
Yet so many caring, good-hearted coaches just want to coach and to be making a real difference in people's lives. Not be a marketer, not be a tech geek, not be a ballsy salesperson...and they're up against the people who are all these things. It's sad.
For the past year I've been mulling over this ridiculous situation and have been neck-deep designing and testing a solution around how coaching is delivered. A model that puts client results at the very forefront and coaches very much on notice for the results they deliver.
So that's why I've been quiet here for the past 10 months....however all that is about to change!
Listen to this latest episode of the We Are Unlimited Podcast to hear how myself and a bunch of other caring and ethical coaches are re-inventing how coaching is sold and delivered.
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